Do you have a logo? What looks good, a great brand identity can attribute to your success, help with business cards and promotions.Read More
A website doesn't have to cost the earth for a start-up, you just want an online brochure to display your offering, it can be developed as your business grows with endless possibilities.Read More
A website without SEO, is like having a billboard in the middle of the desert, get found on search engines with online marketing. Scroll down to read more about SEO and understanding it's importance in the online world.
If you want to do your own SEO, use our monitoring services to see how you are ranking with 24/7 access, see you backlinks and measure against competitors.Read More
SEO Audit or Ranking or Backlink Reports - get a one-off or regular PDF report. Ask us about this service.Read More
Help with Social Media consultancy from experts in social media marketing, from account profile set-up to page creation and posts.Read More
So you have a start-up business, your funding is in place you have an online showcase of your services and capabilities, but one which is compatible for viewing on multiple devices such as a desktop PC, laptop, tablet or mobile phone. How do you get visitors to your website? Checklist:
You may already have taken steps for your logo and promotional materials to be designed, if you have not quite got that far, it's no problem, we can assist you with branding to suit the look and feel you want for your business for both print and online media. Contact Us for a call back to discuss branding.
It's a good idea to have a picture of how your website needs to be laid out in terms of what pages you require, what will be on each, you may even already have all your pages and wording and images ready to go.
Next we assist you with website layout and style options and putting it all together, getting a domain name and getting your website finalised and live online. This takes a good amount of communication between yourself and Midpoint Design's team. Contact Us for a call back to discuss website building.
We love the phrase that a website without SEO is like having a billboard in the middle of the desert! It's so true, you can have an all singing, all dancing website but you need to be seen by marketing yourself online and this in itself is a full time job for an entire team.
Of course we appreciate, you are a start-up business and do not have thousands of pounds to invest at this stage, you just want to be online and start getting found, and this has to be done in a focused and organised way.
There is much technical SEO (Search Engine Optimisation) that needs to be added to the background coding of your website, the page loading speed needs checking, and SEO errors. On-page keyword placement is correct, images are appropriately tagged, sized and compressed. External links are built which are industry relevant, provide a high influence score and potential click-through rate back to your website, which allows a search engine to class you as an authority in your industry and place your website higher in the search results (amongst other factors).
SEO is an on-going effort, if you let it slip, your online presence will follow in the same direction. If you pay for backlinks and adopt anything other than white-hat techniques you will suffer, if not now.....in the long run as search engines algorithms get smarter and are updated regularly.
You also need to consider that when a visitor clicks through to your website they find what they are expecting to see, or they will just leave and what you want is for visitors to stick around and your content to convert them into an enquiry or a paying customer. A return on investment is what you are ultimately aiming for and no-one knows your business or customers like you do, so be aware and involved in your website SEO needs. We can help you to understand in a non-technical way and help you to plan out your online marketing strategy not only on your website but to capture your entire online audience.
Our team of consultants can provide you with idea's for content creation, search terms and their placement. How to build backlinks and competitor insights. There is such a wide spectrum to SEO and we want you to be in the know and be able to monitor your online successes by using our SEO consultancy services.
Alternatively you can pay for Google AdWords and dependent on your industry and profitability, you need to have accountability for your conversions from those advertisments into sales which collectively earn you a decent profit on top of your advertising spend, but remember you can only advertise for as long as you can afford to - the difference with organic SEO is that when your website is strong in the online search engine results, your visitors are free not paid and as a small business, it is important to get your SEO underway and continue it so you do not have to supplement by paying for customers via advertising, freeing up budget for other things.
Midpoint Design offers start-up SEO consultancy, keyword research, monthly SEO services, SEO reporting services and analysis. We work with you or your internal teams so that you can take control of your own SEO or you can put it in our hands - it's your business, your decision! What matters is that what is being done... is working! Contact Us for a call back to discuss SEO for your website.
Social Media is a great leverage for website owners, you can drive traffic from your social following to your website as an added way to obtain new business online.
So, how do you portray your business online socially? Depending if you focus is business to business or business to consumer there are many social platforms out there which can work to your advantage. It does take a regular effort and our team can provide consultation on social engagement, for planning and growing your audiences.
It is also very useful for rolling our product launches, special offers or simply establishing your brand as a trusted industry expert. Contact Us for a call back to discuss Social Marketing.